Beach Party
Overview
A feature - rich slot game designed to maximize player engagement and visual appeal.
Role
UI/UX Designer
Tool
Figma
Duration
2 Months
Beach Party Game Project
Game UI/UX Design @ Bitus Labs
At Bitus Labs, I designed the UI/UX for a feature-rich slot game aimed at maximizing player engagement across PC, tablet, and mobile.
This was the second game project I worked on at the company. During development, my lead went on leave, and I stepped in as the temporary UI/UX Lead, taking ownership of the project’s end-to-end UI/UX design process from 0 to 1.
I led the UI and UX design of both the main interface and secondary interface for this project, taking ownership of the overall visual layout, game buttons design, and interaction patterns.
Since launch(04/01/2026), Beach Party has consistently generated five-digit monthly Gross Gaming Revenue, demonstrating strong player engagement and successful market performance.
Project
📄 Overview
Beach Party is a cross-platform slot game developed at Bitus Labs, designed to deliver an engaging experience across PC, tablet, and mobile.
To modernize the game experience, I designed a responsive UI system that adapts across devices while improving the game’s overall visual quality and usability.
👥 Stakeholders
I worked closely with product managers and developers to align on features and technical constraints. Through regular feedback and iteration, we ensured the design was both feasible and consistent across platforms.
Problem
⚡ The Challenge
How can we design a consistent and responsive slot game experience across PC, tablet, and mobile without compromising usability or visual appeal?
Design Process
📚 Research
To understand cross-platform challenges in slot games, I reviewed existing products and identified common issues in layout consistency and usability across devices.
I also analyzed player interaction patterns around core features like betting, auto-play, and cashout to identify friction caused by inconsistent layouts and unclear information hierarchy.
“I want to play in landscape mode for a better experience, but the platform doesn’t support it.”
— Player feedback
“The overall experience feels outdated and doesn’t make me want to keep playing.”
— Player feedback
📊 Competitive Analysis
Through research, I found that many game companies are also redesigning their slot games with more modern visual styles and updated user experiences, validating that our direction toward a more modernized design approach aligned with current industry trends.
📊 Research Insights
Through research, I found that many companies are modernizing their slot games, validating that our updated visual direction aligned with current industry trends.
Ideation
📐 Design Principles
From my research, four key themes emerged around player behavior and engagement in slot games:
Players strongly enjoy the excitement and visual effects associated with winning moments.
Players prefer fast-paced gameplay with minimal interruption and quick interactions.
The UI style can feel modern and refreshing, but should remain simple and easy to understand.
Since players spend long periods looking at the screen, visuals and UI elements should remain visually comfortable and easy on the eyes.
✅ Final Direction
Through team discussions and market research, we found that the market lacked modern beach-themed slot games. Since the projected launch period aligned with summer, we decided to move toward a bright and seasonal summer-inspired visual direction.
The final design combined a modernized UI style with beach-themed elements to create a more refreshing and engaging player experience across devices.
DESIGN
Low-Fidelity
The low-fidelity design phase focused on testing responsive layouts across portrait and landscape modes, ensuring players could comfortably interact with the game on different devices.
We also explored accessibility considerations such as readability, information clarity, and visually comfortable UI elements to support longer gameplay sessions.
1 - Setting button
2 - Betting button for player to choose amount
3 - Account balance
4 - Winning amount
DESIGN
High-Fidelity V1
The first high-fidelity version was not successful, as the UI still felt outdated and lacked a modern visual direction.
Feedback
🧪 Usability Testing
I conducted usability testing with 6 casual slot players across mobile and PC. Key feedback included:
The overall style still felt too casual and visually generic.
Players were not strongly engaged by the two character designs.
Core game buttons were not visually prominent enough.
Iteration
Based on player feedback, we increased the overall color saturation and introduced a stronger party-inspired visual direction to create a more energetic and distinctive experience.
We also adjusted parts of the gameplay system to improve engagement and make the overall experience feel more rewarding and dynamic.
Buy Free Game – instant access to Free Game mode
Double Chance – increased probability of triggering Free Game
These additions gave players more control and strengthened the game’s risk–reward experience, while also reinforcing the energetic “party” atmosphere of the game.
Takeaway
5 - Change the speed of spinning
6 - Allows players to select a number of spins and automatically continue gameplay without repeatedly pressing the spin button.
7 - Spin to start the game
8 - Mute
📈 Growth & Learnings
Through this project, I developed a deeper understanding of player behavior and user research, while learning how to better connect UI design with product direction and gameplay experience.
Stepping in as a temporary UI/UX Lead also gave me valuable experience in cross-functional collaboration, communication, and coordinating with different teams throughout development.