fAIshion.ai Website Redesign
Overview
fAIshion Virtual Try-On Website Redesign.
Role
UI/UX Designer
Tool
Figma
Duration
4 Weeks
fAIshion.ai Website Redesign
UI/UX Designer @ fAIshion.ai
At fAIshion.ai, I redesigned the UI/UX of the core product experience to improve usability and better communicate the platform’s AI capabilities.
During my two months at the company, I redesigned the official website to improve engagement and communication clarity, contributing to increased site traffic and user interaction. This was my first experience designing a production website for a real company, and the platform is now actively used by customers interacting with our AI try-on plugin.
The redesigned platform helped strengthen the company’s credibility and online presence
Investor Interest & Outreach
887 Weekly LinkedIn Searches
Project
📄 Overview
fAIshion.ai is an AI-powered virtual try-on chrome extension designed to help users better visualize products through AI technology.
The original website failed to clearly communicate the platform’s core value and lacked a polished visual identity, preventing the company from effectively launching and promoting the product. I contributed to redesigning the website by improving the information architecture, simplifying user flows, and creating a clearer, more modern product experience.
Problem
Original Website
⚡ The Challenge
Stakeholders wanted to launch the website quickly, requiring a fast turnaround while ensuring the platform’s core AI try-on value was clearly communicated through a more polished and modern experience.
How might we quickly launch a polished website that clearly communicates fAIshion.ai’s core AI try-on experience while creating a more modern and trustworthy brand presence?
Design Process
📚 Research
To better understand how users interact with Chrome extension products, I researched how similar platforms structured their websites, introduced extension features, and guided users through installation and onboarding flows.
I also analyzed common visual styles and interaction patterns used by successful Chrome extension products to create a clearer and more trustworthy experience for fAIshion.ai.
“It feels interesting, but I don’t fully understand how it works.”
— User feedback
📊 Competitive Analysis
To reposition the AI Virtual Try-On platform as a credible and innovative product, I conducted a competitive analysis of：
Competitive’s Website(Honey)
Competitive’s Website(Fashable)
📊 Insights Summary
By studying similar Chrome extension and SaaS websites, I learned that strong product websites balance brand identity with dynamic, engaging content.
The most effective sites clearly explain what the product does and guide users through how to use it step by step, making the experience easier to understand and trust.
DESIGN
High-Fidelity V1
The design redefines Fashion AI as a reliable, forward-thinking AI try-on platform bridging technology and fashion.
It balances innovation with clarity, helping users and partners quickly understand the product and trust its technology
Feedback
🧪 Usability Testing
Users responded positively, but there was room for refinement.
Through usability reviews with stakeholders and early visitors, the redesigned website was appreciated for its clearer structure, improved consistency, and more refined visual tone.
However, several key issues emerged:
The visual style felt too muted and could benefit from more vibrant highlights.
The Try-On section lacked prominence, causing users to overlook core functionality.
The information flow could be more intuitive, with a clearer path from explanation to demo.
Iteration
Based on the feedback, I refined the layout by enhancing contrast and motion cues to highlight the Try-On section as the website’s core experience.
I also introduced subtle color accents and interactive transitions to make the visuals feel more lively while keeping the overall tone professional and trustworthy.
Outcome
The redesigned website officially launched in March 2025, helping fAIshion.ai establish a stronger online presence and clearer product positioning.
After launch, the platform received increased visibility on LinkedIn, generating hundreds of weekly searches as well as investor and funding opportunities. In March 2025, the company also acquired its first international user from Poland, marking an early milestone in product adoption and global reach.
Takeaway
📈 Growth & Learnings
This project strengthened my ability to translate complex AI technology into clear, user-friendly experiences while balancing brand storytelling, usability, and technical clarity.
I improved my workflow through scalable, component-based design in Figma and enhanced my cross-functional communication—aligning user experience with product goals.
With more time, I would further develop a comprehensive design system and expand testing across diverse user groups to improve scalability and inclusivity.
Final Design 🎮
The final design unifies brand identity and content structure into a cohesive experience, improving clarity, visual consistency, and overall usability while reinforcing HyberGaming’s game-focused positioning.
