HyberGaming Website Redesign
Overview
Redesigning a gaming website to strengthen brand identity and improve user engagement
Role
UI/UX Designer
Tool
Figma, Wix
Duration
2 Weeks
HyberGaming Website Redesign
Game UI/UX Design @ Bitus Labs
Crafting a clearer digital identity to bridge AI innovation and game development ✨
Bitus Labs is a multidisciplinary company focused on AI technology and game development, building products across interactive entertainment and emerging AI experiences.
By my second month at the company, I began working on the website redesign as part of my responsibilities. I quickly learned the business, clarified the brand positioning, and improved the overall structure and usability.
I redesigned and restructured the entire Bitus Labs website experience.
The redesigned website helped Bitus Labs secure partnerships with two major gaming platforms, enabling future titles to successfully launch on both platforms.
Following these partnerships, each launched game generated an average monthly Gross Gaming Revenue (GGR) of over $100,000, supporting the company’s business growth and market expansion.
📄Overview
Bitus Labs is a multidisciplinary company focused on AI and game development. The original website combined both areas into one experience, causing unclear positioning and an outdated brand impression.
I collaborated closely with product managers and developers to align features, technical constraints, and cross-platform consistency through continuous feedback and iteration.
Failed to effectively showcase the company’s games.
⚡ The Challenge
Information was too dense and difficult to quickly understand.
How might we redesign the Bitus Labs website to clearly communicate its dual focus on game development while improving overall usability and visual appeal?
📚 Research
Before the redesign, I researched how users perceived the original Bitus Labs website and identified key issues around brand clarity and communication.
I also interviewed internal team members, including developers, marketers, and recruiters, to understand pain points from different perspectives.
Competitive Analysis
To position HyberGaming as a recognizable and trustworthy game studio, I conducted a competitive analysis of leading studio and publisher websites, including.
📊 Research Insights
Competitive analysis showed that most gaming websites had a strong visual identity and distinctive branding, while some lacked responsive layouts and cross-device consistency. These insights helped guide the redesign direction for the HyberGaming website.
🎮Moodboard
To shape the visual direction, I studied modern game studio websites that balance excitement with professionalism. The final design uses vibrant gradients and subtle motion to create a polished and trustworthy experience.
Layout & Content Structuring
I redesigned the visual system and layout to better establish HyberGaming as a game-focused brand. By refining the content structure and exploring different layout approaches, I created a clearer and more cohesive experience for showcasing games and brand messaging.
Takeaway
Through this website redesign experience, I gained a deeper understanding of collaborating with stakeholders and aligning design decisions with the company’s long-term vision and business direction.
The project also strengthened my skills in website design, research, and design systems. Working on a game-focused website with a strong visual identity helped me further improve my UI visual design skills, especially in balancing branding, usability, and modern web aesthetics.
Final Design
The final design unifies brand identity and content structure into a cohesive experience, improving clarity, visual consistency, and overall usability while reinforcing HyberGaming’s game-focused positioning.
Before vs After
